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Who does the Cook Islands rely on?

The largest supplier of the Cook Islands in 2024 is New Zealand, with 35.8% of what the Cook Islands buys. Its share was 41.4% in 2019 and 45.8% in 1995. 28 of the 31 products the Cook Islands buys for more than $1 million have a supplier selling more than 50% of what the Cook Islands buys of that product; in 22, more than 75%. In those products, purchases from each one’s dominant supplier add up to 48% of what the Cook Islands buys.

Summary

Largest supplier: New Zealand
35.8%
Concentration (HHI)
2,351
Products with a supplier above 50%
28
Products with a supplier above 75%
22

Concentration index (HHI): 2,351 out of 10,000; equivalent to splitting purchases among 4 suppliers of the same size

Trend

Trend in shares

Italy went from 0% to 29.7% of what the Cook Islands buys

Share (%)

  • New Zealand 35.8%
  • Italy 29.7%
  • Fiji 8.3%
  • China 7.7%
  • Turkey 6.6%

Source: CEPII BACI

Show the numbers
YearLargest supplierShare
1995New Zealand45.8%
1996New Zealand42.9%
1997New Zealand48%
1998New Zealand31.4%
1999New Zealand35.3%
2000New Zealand75.1%
2001New Zealand75.1%
2002New Zealand65.4%
2003New Zealand70.6%
2004New Zealand65.7%
2005New Zealand69.6%
2006New Zealand72.8%
2007New Zealand55.5%
2008New Zealand62.3%
2009New Zealand57.4%
2010New Zealand70.8%
2011New Zealand67.8%
2012New Zealand63.3%
2013New Zealand52.1%
2014New Zealand58.4%
2015New Zealand53.4%
2016New Zealand51%
2017New Zealand55.5%
2018New Zealand57.9%
2019New Zealand41.4%
2020New Zealand66.7%
2021New Zealand45.1%
2022New Zealand50.5%
2023New Zealand36.3%
2024New Zealand35.8%

Its suppliers

  1. New Zealand$95 million · 35.8%
  2. Italy$78 million · 29.7%
  3. Fiji$22 million · 8.3%
  4. China$20 million · 7.7%
  5. Turkey$17 million · 6.6%
  6. Australia$7 million · 2.6%
  7. United States$5 million · 1.8%
  8. Brazil$4 million · 1.6%
  9. Japan$3 million · 1.2%
  10. France$2 million · 0.94%

Products with a dominant supplier

Of the 31 products the Cook Islands buys for more than $1 million in 2024, these are the highest-value ones with a dominant supplier.

ProductSupplierShareSecondValue
Yachts and pleasure boatsItaly81.5%over 75%Turkey · 14.2%$96 million
3D printersChina99.6%over 75%Japan · 0.32%$10 million
CarsNew Zealand65.4%Japan · 26.7%$5 million
Soft drinksNew Zealand93.7%over 75%Australia · 4.9%$3 million
SpiritsNew Zealand73.8%Australia · 24.9%$3 million
Poultry meatUnited States78.9%over 75%New Zealand · 17.8%$3 million
Sawn woodNew Zealand98.5%over 75%Fiji · 1.5%$3 million
Other food preparationsNew Zealand93.4%over 75%United States · 2.7%$2 million
BeerNew Zealand86.7%over 75%China · 10.2%$2 million
Frozen beefNew Zealand91.1%over 75%Australia · 7.1%$2 million
Centrifuges and filtersChina61.7%New Zealand · 20.2%$2 million
Engine partsChina72.7%Greece · 6.6%$2 million
Cameras and broadcast equipmentNew Zealand81.6%over 75%United States · 10.3%$2 million
Bread, biscuits and pastriesNew Zealand84.7%over 75%Fiji · 6.3%$2 million
Prepared meatNew Zealand96.6%over 75%United States · 2.2%$2 million
Sauces and condimentsNew Zealand58.6%United States · 36.3%$2 million
WineNew Zealand76.1%over 75%Australia · 23.1%$2 million
Lamb and goat meatNew Zealand96.3%over 75%Australia · 1.8%$1 million
Fresh milk and creamNew Zealand91.5%over 75%Australia · 4.6%$1 million
Medicines in measured doses or retail packsNew Zealand88.8%over 75%Belgium · 5.3%$1 million
CheeseNew Zealand98.8%over 75%Turkey · 1.1%$1 million
FurnitureNew Zealand84%over 75%China · 5.9%$1 million
Detergents and surfactantsNew Zealand87.8%over 75%Australia · 4.3%$1 million
Fruit and vegetable juicesNew Zealand93.6%over 75%Australia · 5.8%$1 million
Toilet paper and tissuesNew Zealand80.2%over 75%Australia · 17.8%$1 million

and 3 more

A product has a dominant supplier when a single country sells more than 50% of what is bought of it; we flag it separately above 75%.

Countries that sell more than 50% of some product; the darker, the higher the value of those products.

Selling: who it relies on

Largest customer: Japan
37.1%
Concentration (HHI)
2,119

Concentration index (HHI): 2,119 out of 10,000; equivalent to splitting sales among 5 customers of the same size

Trend in shares

Japan went from 19.3% to 37.1% of what the Cook Islands sells

Share (%)

  • Japan 37.1%
  • Thailand 16.7%
  • Greece 15.7%
  • Spain 11.4%
  • France 8.1%

Source: CEPII BACI

Show the numbers
YearLargest customerShare
1995Japan19.3%
1996New Zealand19.3%
1997Japan17%
1998Japan31%
1999Japan27.6%
2000Australia27.9%
2001Australia28.5%
2002Japan32.5%
2003United States31.9%
2004Japan28.6%
2005Japan26.1%
2006Japan19.2%
2007Japan24%
2008Japan25.3%
2009Japan41%
2010Japan69.4%
2011Japan42.1%
2012Japan40%
2013Japan43.4%
2014Japan53.2%
2015Japan45.1%
2016Japan35.5%
2017Japan36.6%
2018Japan33.7%
2019Japan36.5%
2020Japan48.5%
2021Japan43%
2022Japan43%
2023Japan32.8%
2024Japan37.1%

2 of the 3 products the Cook Islands sells for more than $1 million have a customer buying more than 50% of what the Cook Islands sells of that product; in 1, more than 75%. In those products, sales to each one’s dominant customer add up to 37.2% of what the Cook Islands sells.

ProductCustomerShareSecondValue
Frozen fishThailand50.4%Japan · 49.7%$11 million
Fish filletsJapan100%over 75%—$7 million

Concentration compared

The closest countries in the concentration ranking (HHI, highest first).

RankCountryHHI
34São Tomé and Principe2,426
35Djibouti2,354
36Cook Islands2,351
37Mexico2,339
38Marshall Islands2,313
39Venezuela2,295

Sources and method

Sources and licenses

Methodology

The data come from CEPII BACI (Etalab 2.0 licence), which reconciles what the exporting and the importing country report, in current USD, FOB. Data up to 2024.

Dependence is the share of a country’s imports (or exports) that each partner accounts for. It does not measure whether a product has a substitute or how much it would cost to change supplier.

The concentration index (HHI) adds up the square of each partner’s share, in percent: it runs from 0 to 10,000. Its equivalent is 10,000 ÷ HHI, the number of partners of the same size that would give that value.

Products are HS4 headings of the 1992 nomenclature (some combine different goods), with a floor of $1 million per product and country.

The EU is the 27 current members in every year; the United Kingdom is outside the EU throughout the series.

Re-exports: countries that act as redistribution hubs carry their notice and the figures are not corrected.