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Toilet paper and tissues: top exporters and importers (2024)

In 2024, world trade in toilet paper and tissues totaled $32 billion (10.5 million tonnes). The top exporters were China (18%), Germany (9%) and Poland (6%); the top importers were the United States (11%), Germany (7%) and France (5%). Compared with 2019, the value rose 17%.

Summary

World trade
$32billion
Tonnes
10.5million tonnes
Price per tonne
$3,043
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$5.6 billion · 17.6%
  2. Germany$2.9 billion · 9.1%
  3. Poland$2 billion · 6.3%
  4. United States$1.8 billion · 5.7%
  5. Canada$1.7 billion · 5.3%
  6. Italy$1.7 billion · 5.2%
  7. Czechia$1.5 billion · 4.6%
  8. Netherlands$1.1 billion · 3.5%
    re-exports
  9. Turkey$1.1 billion · 3.3%
  10. France$1 billion · 3.2%
  11. Belgium$819 million · 2.6%
    re-exports
  12. Sweden$817 million · 2.6%
  13. Mexico$809 million · 2.5%
  14. Spain$809 million · 2.5%
  15. Hungary$563 million · 1.8%
  16. Slovakia$549 million · 1.7%
  17. Japan$418 million · 1.3%
  18. United Kingdom$393 million · 1.2%
  19. Indonesia$377 million · 1.2%
  20. Saudi Arabia$326 million · 1%

Top importers

  1. United States$3.7 billion · 11.5%
  2. Germany$2.4 billion · 7.4%
  3. France$1.6 billion · 5%
  4. Canada$1.4 billion · 4.5%
  5. United Kingdom$1.4 billion · 4.2%
  6. Netherlands$1.1 billion · 3.5%
    re-exports
  7. Belgium$983 million · 3.1%
    re-exports
  8. Australia$763 million · 2.4%
  9. Spain$743 million · 2.3%
  10. Czechia$705 million · 2.2%
  11. Russia$604 million · 1.9%
  12. Austria$596 million · 1.9%
  13. Poland$539 million · 1.7%
  14. Japan$538 million · 1.7%
  15. Switzerland$536 million · 1.7%
  16. Italy$476 million · 1.5%
  17. Sweden$423 million · 1.3%
  18. Thailand$413 million · 1.3%
  19. Hong Kong$387 million · 1.2%
    re-exports
  20. Vietnam$381 million · 1.2%

Trend

Who sells it

China has been the top exporter since 2018

Value in USD billions. The five largest exporters in 2024.

  • China 5.6
  • Germany 2.9
  • Poland 2
  • United States 1.8
  • Canada 1.7

Source: CEPII BACI

Show the numbers
Country19952024
China0.075.6
Germany1.62.9
Poland0.052
United States0.71.8
Canada0.281.7

Price

Implied price

The price per tonne rose 15% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $3,043

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$2,645
1996$2,078
1997$2,325
1998$2,216
1999$2,108
2000$2,076
2001$2,076
2002$2,029
2003$2,337
2004$2,392
2005$2,425
2006$2,490
2007$2,678
2008$2,996
2009$2,873
2010$2,853
2011$3,065
2012$3,057
2013$3,085
2014$3,145
2015$2,875
2016$2,766
2017$2,802
2018$2,969
2019$2,865
2020$2,800
2021$2,938
2022$3,147
2023$3,278
2024$3,043

What it includes

  • 4818 · Toilet paper and tissues

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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