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Children's picture and coloring books: top exporters and importers (2024)

In 2024, world trade in children's picture and coloring books totaled $1.8 billion (342 thousand tonnes). China accounted for 74% of exports, followed by Germany (4%) and Poland (2%); the top importers were the United States (33%), Hong Kong (13%) and the United Kingdom (7%). Compared with 2019, the value rose 16%.

Summary

World trade
$1.8billion
Tonnes
342thousand tonnes
Price per tonne
$5,124
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$1.3 billion · 74.5%
  2. Germany$68 million · 3.9%
  3. Poland$43 million · 2.4%
  4. Hong Kong$38 million · 2.2%
    re-exports
  5. India$37 million · 2.1%
  6. Italy$30 million · 1.7%
  7. United States$29 million · 1.6%
  8. United Kingdom$24 million · 1.4%
  9. Czechia$24 million · 1.4%
  10. Netherlands$23 million · 1.3%
    re-exports
  11. Malaysia$18 million · 1%
  12. Vietnam$14 million · 0.77%
  13. Spain$12 million · 0.67%
  14. Belgium$11 million · 0.64%
    re-exports
  15. France$10 million · 0.57%
  16. Canada$5 million · 0.3%
  17. Slovakia$4 million · 0.23%
  18. Latvia$4 million · 0.21%
  19. Hungary$3 million · 0.19%
  20. Thailand$3 million · 0.19%

Top importers

  1. United States$574 million · 32.7%
  2. Hong Kong$220 million · 12.5%
    re-exports
  3. United Kingdom$131 million · 7.4%
  4. Germany$104 million · 5.9%
  5. France$74 million · 4.2%
  6. Netherlands$58 million · 3.3%
    re-exports
  7. Canada$57 million · 3.3%
  8. Poland$49 million · 2.8%
  9. South Korea$37 million · 2.1%
  10. Australia$31 million · 1.7%
  11. Austria$28 million · 1.6%
  12. Italy$26 million · 1.5%
  13. Japan$24 million · 1.4%
  14. Brazil$21 million · 1.2%
  15. Czechia$19 million · 1.1%
  16. Spain$19 million · 1.1%
  17. Belgium$18 million · 1%
    re-exports
  18. Ireland$15 million · 0.84%
  19. Greece$14 million · 0.78%
  20. Bulgaria$13 million · 0.75%

Trend

Who sells it

China was the top exporter throughout the period

Value in USD billions. The five largest exporters in 2024.

  • China 1.3
  • Germany 0.07
  • Poland 0.04
  • Hong Kong 0.04
  • India 0.04

Source: CEPII BACI

Show the numbers
Country19952024
China0.081.3
Germany0.020.07
Poland< 0.010.04
Hong Kong0.040.04
India< 0.010.04

Price

Implied price

The price per tonne fell 16% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $5,124

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$6,125
1996$5,319
1997$4,235
1998$4,203
1999$3,830
2000$3,528
2001$3,584
2002$3,217
2003$3,544
2004$3,335
2005$3,553
2006$3,486
2007$3,625
2008$4,097
2009$3,923
2010$4,166
2011$5,831
2012$5,801
2013$5,786
2014$4,353
2015$4,555
2016$5,265
2017$4,237
2018$4,442
2019$4,946
2020$5,121
2021$5,569
2022$5,615
2023$5,240
2024$5,124

What it includes

  • 4903 · Children's picture and coloring books

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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