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Books and brochures: top exporters and importers (2024)

In 2024, world trade in books and brochures totaled $14.4 billion (1.6 million tonnes). The top exporters were China (16%), the United States (12%) and the United Kingdom (12%); the top importers were the United States (16%), Germany (8%) and France (6%). Compared with 2019, the value fell 12%.

Summary

World trade
$14.4billion
Tonnes
1.6million tonnes
Price per tonne
$9,231
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$2.3 billion · 15.8%
  2. United States$1.8 billion · 12.5%
  3. United Kingdom$1.8 billion · 12.3%
  4. Germany$1.5 billion · 10.1%
  5. Poland$702 million · 4.9%
  6. France$696 million · 4.8%
  7. Italy$531 million · 3.7%
  8. Spain$479 million · 3.3%
  9. India$370 million · 2.6%
  10. Czechia$345 million · 2.4%
  11. Canada$338 million · 2.3%
  12. Netherlands$292 million · 2%
    re-exports
  13. Belgium$254 million · 1.8%
    re-exports
  14. Mexico$224 million · 1.6%
  15. South Korea$220 million · 1.5%
  16. Hong Kong$182 million · 1.3%
    re-exports
  17. Malaysia$181 million · 1.3%
  18. Singapore$160 million · 1.1%
    re-exports
  19. Latvia$121 million · 0.84%
  20. Slovakia$112 million · 0.77%

Top importers

  1. United States$2.3 billion · 15.8%
  2. Germany$1.2 billion · 8.4%
  3. France$886 million · 6.1%
  4. Canada$846 million · 5.9%
  5. United Kingdom$787 million · 5.5%
  6. Netherlands$618 million · 4.3%
    re-exports
  7. Switzerland$503 million · 3.5%
  8. Austria$470 million · 3.3%
  9. Poland$384 million · 2.7%
  10. Mexico$377 million · 2.6%
  11. Belgium$341 million · 2.4%
    re-exports
  12. Spain$335 million · 2.3%
  13. China$311 million · 2.2%
  14. Australia$282 million · 2%
  15. Hong Kong$257 million · 1.8%
    re-exports
  16. Czechia$233 million · 1.6%
  17. Italy$223 million · 1.5%
  18. Ireland$191 million · 1.3%
  19. Denmark$166 million · 1.2%
  20. Singapore$149 million · 1%
    re-exports

Trend

Who sells it

China has been the top exporter since 2021

Value in USD billions. The five largest exporters in 2024.

  • China 2.3
  • United States 1.8
  • United Kingdom 1.8
  • Germany 1.5
  • Poland 0.7

Source: CEPII BACI

Show the numbers
Country19952024
China0.172.3
United States2.31.8
United Kingdom1.51.8
Germany11.5
Poland0.010.7

Price

Implied price

The price per tonne rose 22% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $9,231

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$7,543
1996$6,635
1997$6,067
1998$6,034
1999$5,939
2000$6,006
2001$5,708
2002$5,270
2003$5,773
2004$5,030
2005$5,983
2006$6,030
2007$6,542
2008$6,984
2009$6,344
2010$6,680
2011$6,811
2012$7,034
2013$7,146
2014$7,444
2015$7,114
2016$7,739
2017$7,416
2018$8,085
2019$8,071
2020$8,352
2021$8,742
2022$9,075
2023$9,303
2024$9,231

What it includes

  • 4901 · Books and brochures

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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