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Postcards and greeting cards: top exporters and importers (2024)

In 2024, world trade in postcards and greeting cards totaled $999 million (143 thousand tonnes). China accounted for 56% of exports, followed by Vietnam (10%) and the United Kingdom (8%); the top importers were the United States (41%), the United Kingdom (9%) and Canada (8%). Compared with 2019, the value fell 25%.

Summary

World trade
$999million
Tonnes
143thousand tonnes
Price per tonne
$6,984
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$559 million · 56%
  2. Vietnam$96 million · 9.6%
  3. United Kingdom$75 million · 7.5%
  4. Germany$54 million · 5.4%
  5. United States$43 million · 4.3%
  6. Netherlands$35 million · 3.5%
    re-exports
  7. France$15 million · 1.5%
  8. Italy$11 million · 1.1%
  9. Belgium$10 million · 0.97%
    re-exports
  10. Sweden$9 million · 0.9%
  11. South Korea$9 million · 0.89%
  12. Hong Kong$8 million · 0.79%
    re-exports
  13. Poland$8 million · 0.78%
  14. Switzerland$7 million · 0.72%
  15. Canada$6 million · 0.57%
  16. India$4 million · 0.44%
  17. Sri Lanka$4 million · 0.42%
  18. Philippines$4 million · 0.41%
  19. Ireland$4 million · 0.41%
  20. Japan$4 million · 0.4%

Top importers

  1. United States$405 million · 40.5%
  2. United Kingdom$86 million · 8.6%
  3. Canada$79 million · 7.9%
  4. Germany$66 million · 6.6%
  5. Netherlands$34 million · 3.4%
    re-exports
  6. Switzerland$34 million · 3.4%
  7. Belgium$30 million · 3%
    re-exports
  8. Ireland$29 million · 2.9%
  9. Australia$26 million · 2.6%
  10. France$26 million · 2.6%
  11. Austria$23 million · 2.3%
  12. Japan$16 million · 1.6%
  13. Poland$11 million · 1.1%
  14. Denmark$9 million · 0.94%
  15. Italy$9 million · 0.93%
  16. Norway$9 million · 0.91%
  17. Sweden$8 million · 0.82%
  18. Spain$7 million · 0.67%
  19. Hong Kong$7 million · 0.66%
    re-exports
  20. New Zealand$5 million · 0.52%

Trend

Who sells it

China has been the top exporter since 2002

Value in USD millions. The five largest exporters in 2024.

  • China 559
  • Vietnam 95.8
  • United Kingdom 75.2
  • Germany 53.6
  • United States 42.8

Source: CEPII BACI

Show the numbers
Country19952024
China51559
Vietnam0.0595.8
United Kingdom78.575.2
Germany43.753.6
United States14442.8

Price

Implied price

The price per tonne fell 45% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $6,984

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$12,591
1996$11,531
1997$9,339
1998$9,090
1999$8,914
2000$7,993
2001$8,017
2002$6,514
2003$6,574
2004$7,016
2005$7,053
2006$7,457
2007$8,141
2008$9,023
2009$8,689
2010$8,264
2011$8,718
2012$9,623
2013$9,798
2014$9,076
2015$9,568
2016$12,003
2017$9,196
2018$11,394
2019$11,642
2020$9,107
2021$9,840
2022$9,009
2023$8,100
2024$6,984

What it includes

  • 4909 · Postcards and greeting cards

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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