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Deodorants, shaving and bath products: top exporters and importers (2024)

In 2024, world trade in deodorants, shaving and bath products totaled $15 billion (2.4 million tonnes). The top exporters were China (11%), the United States (9%) and the United Kingdom (8%); the top importers were the United States (9%), Germany (6%) and the United Kingdom (5%). Compared with 2019, the value rose 16%.

Summary

World trade
$15billion
Tonnes
2.4million tonnes
Price per tonne
$6,178
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$1.7 billion · 11.1%
  2. United States$1.4 billion · 9.3%
  3. United Kingdom$1.2 billion · 8.1%
  4. Germany$1.1 billion · 7%
  5. France$1 billion · 6.9%
  6. Mexico$822 million · 5.5%
  7. Poland$804 million · 5.4%
  8. Italy$751 million · 5%
  9. Netherlands$689 million · 4.6%
    re-exports
  10. Spain$626 million · 4.2%
  11. South Korea$448 million · 3%
  12. Turkey$405 million · 2.7%
  13. Thailand$294 million · 2%
  14. Belgium$292 million · 1.9%
    re-exports
  15. India$290 million · 1.9%
  16. Canada$242 million · 1.6%
  17. Hungary$178 million · 1.2%
  18. Japan$175 million · 1.2%
  19. Czechia$166 million · 1.1%
  20. United Arab Emirates$153 million · 1%

Top importers

  1. United States$1.4 billion · 9.4%
  2. Germany$954 million · 6.4%
  3. United Kingdom$689 million · 4.6%
  4. Japan$657 million · 4.4%
  5. Netherlands$632 million · 4.2%
    re-exports
  6. France$615 million · 4.1%
  7. Canada$500 million · 3.3%
  8. Belgium$457 million · 3%
    re-exports
  9. Poland$428 million · 2.9%
  10. Italy$373 million · 2.5%
  11. Spain$368 million · 2.5%
  12. China$355 million · 2.4%
  13. United Arab Emirates$275 million · 1.8%
  14. Mexico$266 million · 1.8%
  15. Russia$255 million · 1.7%
  16. Czechia$233 million · 1.6%
  17. Hong Kong$231 million · 1.5%
    re-exports
  18. Malaysia$223 million · 1.5%
  19. Saudi Arabia$220 million · 1.5%
  20. Romania$218 million · 1.5%

Trend

Who sells it

China has been the top exporter since 2021

Value in USD billions. The five largest exporters in 2024.

  • China 1.7
  • United States 1.4
  • United Kingdom 1.2
  • Germany 1.1
  • France 1

Source: CEPII BACI

Show the numbers
Country19952024
China0.061.7
United States0.381.4
United Kingdom0.581.2
Germany0.441.1
France0.511

Price

Implied price

The price per tonne rose 29% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $6,178

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$4,792
1996$4,449
1997$4,057
1998$3,847
1999$3,781
2000$3,496
2001$3,668
2002$3,635
2003$4,206
2004$4,204
2005$4,520
2006$4,496
2007$4,874
2008$5,230
2009$5,195
2010$4,983
2011$5,523
2012$5,286
2013$5,588
2014$5,565
2015$5,177
2016$5,086
2017$5,024
2018$5,302
2019$5,312
2020$5,282
2021$5,709
2022$5,908
2023$6,315
2024$6,178

What it includes

  • 3307 · Deodorants, shaving and bath products

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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