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Toothpaste and oral care: top exporters and importers (2024)

In 2024, world trade in toothpaste and oral care totaled $7.2 billion (1.4 million tonnes). The top exporters were China (11%), Germany (10%) and Poland (9%); the top importers were the United States (7%), the United Kingdom (5%) and Germany (5%). Compared with 2019, the value rose 17%.

Summary

World trade
$7.2billion
Tonnes
1.4million tonnes
Price per tonne
$4,957
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$763 million · 10.6%
  2. Germany$691 million · 9.6%
  3. Poland$629 million · 8.8%
  4. United States$578 million · 8.1%
  5. Thailand$533 million · 7.4%
  6. Mexico$489 million · 6.8%
  7. Italy$387 million · 5.4%
  8. Ireland$375 million · 5.2%
  9. Slovakia$285 million · 4%
  10. United Kingdom$279 million · 3.9%
  11. France$201 million · 2.8%
  12. Spain$165 million · 2.3%
  13. Brazil$137 million · 1.9%
  14. Netherlands$130 million · 1.8%
    re-exports
  15. Belgium$115 million · 1.6%
    re-exports
  16. India$107 million · 1.5%
  17. Colombia$102 million · 1.4%
  18. Switzerland$94 million · 1.3%
  19. Japan$86 million · 1.2%
  20. Denmark$76 million · 1.1%

Top importers

  1. United States$468 million · 6.5%
  2. United Kingdom$378 million · 5.3%
  3. Germany$374 million · 5.2%
  4. Canada$281 million · 3.9%
  5. Netherlands$228 million · 3.2%
    re-exports
  6. France$227 million · 3.2%
  7. Poland$215 million · 3%
  8. Australia$197 million · 2.8%
  9. Philippines$194 million · 2.7%
  10. Italy$168 million · 2.4%
  11. Japan$160 million · 2.2%
  12. China$156 million · 2.2%
  13. Spain$152 million · 2.1%
  14. Russia$151 million · 2.1%
  15. Belgium$138 million · 1.9%
    re-exports
  16. Malaysia$136 million · 1.9%
  17. Mexico$119 million · 1.7%
  18. United Arab Emirates$116 million · 1.6%
  19. South Korea$115 million · 1.6%
  20. Hong Kong$106 million · 1.5%
    re-exports

Trend

Who sells it

China has been the top exporter since 2024

Value in USD millions. The five largest exporters in 2024.

  • China 763
  • Germany 691
  • Poland 629
  • United States 578
  • Thailand 533

Source: CEPII BACI

Show the numbers
Country19952024
China23.5763
Germany177691
Poland4.7629
United States158578
Thailand8.6533

Price

Implied price

The price per tonne rose 10% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $4,957

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$4,522
1996$3,981
1997$3,942
1998$3,632
1999$3,295
2000$3,405
2001$3,382
2002$3,549
2003$3,801
2004$4,030
2005$4,084
2006$3,898
2007$4,004
2008$4,366
2009$4,321
2010$4,276
2011$4,516
2012$4,542
2013$4,586
2014$4,302
2015$4,149
2016$4,284
2017$4,348
2018$4,487
2019$4,340
2020$4,325
2021$4,619
2022$4,657
2023$4,937
2024$4,957

What it includes

  • 3306 · Toothpaste and oral care

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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