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Toys: top exporters and importers (2024)

In 2024, world trade in toys totaled $59.3 billion (4.9 million tonnes). China accounted for 66% of exports, followed by Vietnam (6%) and Czechia (4%); the top importers were the United States (32%), Germany (6%) and the United Kingdom (5%). Compared with 2019, the value rose 16%.

Summary

World trade
$59.3billion
Tonnes
4.9million tonnes
Price per tonne
$12,056
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. China$39.3 billion · 66.3%
    see destinations
  2. Vietnam$3.4 billion · 5.8%
    see destinations
  3. Czechia$2.4 billion · 4.1%
    see destinations
  4. Mexico$1.6 billion · 2.7%
    see destinations
  5. Germany$1.5 billion · 2.6%
    see destinations
  6. Hungary$1.2 billion · 2.1%
  7. Indonesia$1 billion · 1.7%
  8. Netherlands$716 million · 1.2%
    re-exports
  9. Denmark$621 million · 1.1%
  10. Poland$606 million · 1%
  11. United Kingdom$572 million · 0.97%
  12. United States$469 million · 0.79%
  13. France$462 million · 0.78%
  14. Japan$458 million · 0.77%
  15. Italy$428 million · 0.72%
  16. Thailand$417 million · 0.7%
  17. Spain$379 million · 0.64%
  18. Belgium$333 million · 0.56%
    re-exports
  19. Taiwan$306 million · 0.52%
  20. Malaysia$303 million · 0.51%

Top importers

  1. United States$18.7 billion · 31.6%
    see sources
  2. Germany$3.5 billion · 6%
    see sources
  3. United Kingdom$2.9 billion · 4.8%
    see sources
  4. Japan$2.8 billion · 4.6%
    see sources
  5. France$2.3 billion · 3.8%
    see sources
  6. Poland$1.7 billion · 2.9%
    see sources
  7. Netherlands$1.7 billion · 2.8%
    re-exports · see sources
  8. Canada$1.6 billion · 2.7%
    see sources
  9. Czechia$1.4 billion · 2.3%
  10. Australia$1.3 billion · 2.2%
  11. Mexico$1.2 billion · 2.1%
  12. Italy$1 billion · 1.7%
  13. Russia$1 billion · 1.7%
  14. Spain$1 billion · 1.7%
  15. Brazil$839 million · 1.4%
  16. South Korea$802 million · 1.4%
  17. Hong Kong$789 million · 1.3%
    re-exports
  18. Vietnam$783 million · 1.3%
  19. United Arab Emirates$653 million · 1.1%
  20. Austria$622 million · 1.1%

Trend

Who sells it

China was the top exporter throughout the period

Value in USD billions. The five largest exporters in 2024.

  • China 39.3
  • Vietnam 3.4
  • Czechia 2.4
  • Mexico 1.6
  • Germany 1.5

Source: CEPII BACI

Show the numbers
Country19952024
China6.339.3
Vietnam0.023.4
Czechia0.042.4
Mexico0.291.6
Germany0.551.5

Price

Implied price

The price per tonne rose 107% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $12,056

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$5,824
1996$6,306
1997$5,181
1998$5,590
1999$5,589
2000$6,780
2001$6,448
2002$6,512
2003$6,527
2004$5,611
2005$7,075
2006$7,414
2007$7,236
2008$6,514
2009$5,901
2010$8,227
2011$9,113
2012$9,674
2013$9,708
2014$10,632
2015$10,766
2016$10,707
2017$10,352
2018$10,994
2019$10,559
2020$11,204
2021$12,088
2022$12,962
2023$12,442
2024$12,056

What it includes

  • 9503 · Toys

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

See all products