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Who buys Vietnam’s toys? Export destinations 2024

In 2024, Vietnam exported $3.4 billion of toys (213 thousand tonnes), 5.8% of the world total. Its main destinations were the United States (48%), Japan (10%) and China (5%). Vietnam was the world’s 2nd-largest exporter of toys.

Summary

Value
$3.4billion
Tonnes
213thousand tonnes
Share of world total
5.8%
World rank
2nd
Routes to the main destinations. Width: value; color: estimated transport mode.SeaAirLand

Destinations

The 20 main destinations in the latest year.

PartnerValue (USD billions)TonnesUSD per tonneShareMode
United States1.6Tonnes: 106,586USD per tonne: $15,26647.7%Sea
Japan0.36Tonnes: 19,217USD per tonne: $18,49610.4%Sea
China0.18Tonnes: 7,677USD per tonne: $23,7705.4%Land
United Kingdom0.16Tonnes: 12,169USD per tonne: $13,5164.8%Sea
Germany0.12Tonnes: 6,143USD per tonne: $19,7273.6%Sea
Canada0.1Tonnes: 6,839USD per tonne: $15,2663.1%Sea
France0.1Tonnes: 5,719USD per tonne: $17,5783%Sea
Australia0.09Tonnes: 5,742USD per tonne: $15,2662.6%Sea
Mexico0.08Tonnes: 5,346USD per tonne: $15,2662.4%Sea
Netherlands re-exports0.07Tonnes: 5,474USD per tonne: $12,8372.1%Sea
Poland0.06Tonnes: 4,230USD per tonne: $14,2651.8%Sea
Spain0.04Tonnes: 2,915USD per tonne: $15,2351.3%Sea
Hong Kong re-exports0.03Tonnes: 1,670USD per tonne: $20,3231%Sea
South Korea0.03Tonnes: 1,706USD per tonne: $18,1760.91%Sea
Czechia0.03Tonnes: 2,477USD per tonne: $12,3060.89%Sea
Taiwan0.03Tonnes: 1,003USD per tonne: $27,8000.82%Sea
Austria0.03Tonnes: 654USD per tonne: $40,7560.78%Sea
Italy0.02Tonnes: 1,939USD per tonne: $12,4920.71%Sea
Brazil0.02Tonnes: 1,950USD per tonne: $12,2780.7%Sea
Ireland0.02Tonnes: 1,138USD per tonne: $15,7760.53%Sea

Trend

Who it sells to

The United States has been its main destination since 2005

Value in USD billions. The five largest destinations in 2024.

  • United States 1.6
  • Japan 0.36
  • China 0.18
  • United Kingdom 0.16
  • Germany 0.12

Source: CEPII BACI

Show the numbers
Partner19952024
United States< 0.011.6
Japan< 0.010.36
China00.18
United Kingdom< 0.010.16
Germany< 0.010.12

Sources and methodology

Other products of this country

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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