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Where does Japan get its toys? Import sources 2024

In 2024, Japan imported $2.8 billion of toys (148 thousand tonnes), 4.6% of the world total. China sold 80% of the total, followed by Vietnam (13%) and Thailand (2%). Japan was the world’s 4th-largest importer of toys.

Summary

Value
$2.8billion
Tonnes
148thousand tonnes
Share of world total
4.6%
World rank
4th
Routes from the main sources. Width: value; color: estimated transport mode.SeaAirLand

Sources

The 20 main sources in the latest year.

PartnerValue (USD billions)TonnesUSD per tonneShareMode
China2.2Tonnes: 119,002USD per tonne: $18,44179.8%Sea
Vietnam0.36Tonnes: 19,217USD per tonne: $18,49612.9%Sea
Thailand0.04Tonnes: 3,197USD per tonne: $13,8461.6%Sea
Philippines0.04Tonnes: 1,730USD per tonne: $20,6581.3%Sea
Taiwan0.03Tonnes: 818USD per tonne: $32,6480.97%Sea
Indonesia0.02Tonnes: 949USD per tonne: $16,4400.57%Sea
Cambodia0.01Tonnes: 614USD per tonne: $18,7900.42%Sea
South Korea0.01Tonnes: 280USD per tonne: $36,0360.37%Sea
Germany0.01Tonnes: 217USD per tonne: $32,0480.25%Sea
United States0.01Tonnes: 194USD per tonne: $33,2920.23%Sea
Bangladesh0.01Tonnes: 195USD per tonne: $27,8250.2%Sea
United Kingdom< 0.01Tonnes: 104USD per tonne: $45,1990.17%Sea
Czechia< 0.01Tonnes: 162USD per tonne: $21,8700.13%Sea
Laos< 0.01Tonnes: 230USD per tonne: $11,6570.1%Sea
Italy< 0.01Tonnes: 78USD per tonne: $32,3020.09%Sea
Hungary< 0.01Tonnes: 80USD per tonne: $29,6900.09%Sea
Malaysia< 0.01Tonnes: 256USD per tonne: $9,2190.09%Sea
Hong Kong re-exports< 0.01Tonnes: 26USD per tonne: $79,3520.08%Air
Poland< 0.01Tonnes: 60USD per tonne: $29,0970.06%Sea
Switzerland< 0.01Tonnes: 40USD per tonne: $41,0210.06%Sea

Trend

Who it buys from

China was its main source throughout the period

Value in USD billions. The five largest sources in 2024.

  • China 2.2
  • Vietnam 0.36
  • Thailand 0.04
  • Philippines 0.04
  • Taiwan 0.03

Source: CEPII BACI

Show the numbers
Partner19952024
China0.512.2
Vietnam< 0.010.36
Thailand0.050.04
Philippines< 0.010.04
Taiwan0.070.03

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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