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Who buys Italy’s perfumes? Export destinations 2024

In 2024, Italy exported $2.9 billion of perfumes (62 thousand tonnes), 10% of the world total. Its main destinations were the United States (24%), Germany (8%) and the United Arab Emirates (7%). Italy was the world’s 3rd-largest exporter of perfumes.

Summary

Value
$2.9billion
Tonnes
62thousand tonnes
Share of world total
10%
World rank
3rd
Routes to the main destinations. Width: value; color: estimated transport mode.SeaAirLand

Destinations

The 20 main destinations in the latest year.

PartnerValue (USD millions)TonnesUSD per tonneShareMode
United States690Tonnes: 13,587USD per tonne: $50,79523.6%Air
Germany243Tonnes: 4,188USD per tonne: $57,9088.3%Air
United Arab Emirates202Tonnes: 4,133USD per tonne: $48,9816.9%Air
Russia149Tonnes: 3,254USD per tonne: $45,6855.1%Sea
Spain133Tonnes: 2,911USD per tonne: $45,8294.6%Sea
United Kingdom123Tonnes: 3,475USD per tonne: $35,5214.2%Sea
Hong Kong re-exports117Tonnes: 1,892USD per tonne: $61,5794%Air
Singapore re-exports109Tonnes: 1,983USD per tonne: $55,1223.7%Air
Netherlands re-exports92.8Tonnes: 5,162USD per tonne: $17,9793.2%Sea
France88.4Tonnes: 2,208USD per tonne: $40,0353%Land
Mexico86.1Tonnes: 1,177USD per tonne: $73,1052.9%Air
Poland74.9Tonnes: 1,293USD per tonne: $57,9232.6%Air
China72.9Tonnes: 436USD per tonne: $167,0912.5%Air
Czechia68.9Tonnes: 835USD per tonne: $82,5482.4%Air
Australia48Tonnes: 886USD per tonne: $54,1571.6%Air
Canada39Tonnes: 866USD per tonne: $45,0331.3%Sea
Turkey31.1Tonnes: 509USD per tonne: $61,0061.1%Air
Israel30.9Tonnes: 673USD per tonne: $45,9271.1%Sea
South Korea28.3Tonnes: 427USD per tonne: $66,4300.97%Air
Switzerland24.1Tonnes: 199USD per tonne: $121,2790.82%Land

Trend

Who it sells to

The United States has been its main destination since 2021

Value in USD millions. The five largest destinations in 2024.

  • United States 690
  • Germany 243
  • United Arab Emirates 202
  • Russia 149
  • Spain 133

Source: CEPII BACI

Show the numbers
Partner19952024
United States24.1690
Germany36.3243
United Arab Emirates6.9202
Russia3.4149
Spain12.7133

Sources and methodology

Other products of this country

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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