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Who buys Italy’s cosmetics? Export destinations 2024

In 2024, Italy exported $4.2 billion of cosmetics (119 thousand tonnes), 6% of the world total. Its main destinations were the United States (15%), France (13%) and Germany (9%). Italy was the world’s 6th-largest exporter of cosmetics.

Summary

Value
$4.2billion
Tonnes
119thousand tonnes
Share of world total
6%
World rank
6th
Routes to the main destinations. Width: value; color: estimated transport mode.SeaAirLand

Destinations

The 20 main destinations in the latest year.

PartnerValue (USD millions)TonnesUSD per tonneShareMode
United States650Tonnes: 14,916USD per tonne: $43,59915.4%Sea
France562Tonnes: 16,621USD per tonne: $33,80413.3%Land
Germany385Tonnes: 14,453USD per tonne: $26,6609.2%Sea
United Kingdom268Tonnes: 9,906USD per tonne: $27,0616.4%Sea
Spain210Tonnes: 7,255USD per tonne: $28,9515%Sea
China157Tonnes: 1,008USD per tonne: $155,5593.7%Air
Poland154Tonnes: 5,267USD per tonne: $29,1923.7%Sea
Belgium re-exports124Tonnes: 3,365USD per tonne: $36,7742.9%Sea
Canada117Tonnes: 2,045USD per tonne: $57,4352.8%Air
Hong Kong re-exports117Tonnes: 1,944USD per tonne: $60,0792.8%Air
Russia81.3Tonnes: 1,730USD per tonne: $47,0051.9%Sea
United Arab Emirates81Tonnes: 2,549USD per tonne: $31,7781.9%Sea
Turkey73.3Tonnes: 2,362USD per tonne: $31,0341.7%Air
Saudi Arabia68.1Tonnes: 1,935USD per tonne: $35,1781.6%Sea
Netherlands re-exports65.9Tonnes: 4,956USD per tonne: $13,2981.6%Sea
Japan59.6Tonnes: 435USD per tonne: $136,9841.4%Air
Australia58.4Tonnes: 1,457USD per tonne: $40,0701.4%Air
Austria54Tonnes: 1,970USD per tonne: $27,4201.3%Land
Singapore re-exports53.1Tonnes: 625USD per tonne: $84,8901.3%Air
Switzerland50.7Tonnes: 978USD per tonne: $51,8421.2%Land

Trend

Who it sells to

The United States has been its main destination since 2016

Value in USD millions. The five largest destinations in 2024.

  • United States 650
  • France 562
  • Germany 385
  • United Kingdom 268
  • Spain 210

Source: CEPII BACI

Show the numbers
Partner19952024
United States17.6650
France43.1562
Germany23.2385
United Kingdom19.4268
Spain18.4210

Sources and methodology

Other products of this country

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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