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Culture media: top exporters and importers (2024)

In 2024, world trade in culture media totaled $3.6 billion (223 thousand tonnes). The top exporters were the United States (29%), France (13%) and the United Kingdom (11%); the top importers were China (10%), the United States (8%) and the Netherlands (8%). Compared with 2019, the value rose 46%.

Summary

World trade
$3.6billion
Tonnes
223thousand tonnes
Price per tonne
$16,082
The largest flows between countries. Width: value; color: estimated transport mode.SeaAirLand

Top exporters

  1. United States$1 billion · 29%
  2. France$466 million · 13%
  3. United Kingdom$397 million · 11.1%
  4. Germany$278 million · 7.8%
  5. Netherlands$182 million · 5.1%
    re-exports
  6. Singapore$155 million · 4.3%
    re-exports
  7. Canada$124 million · 3.5%
  8. Belgium$115 million · 3.2%
    re-exports
  9. Italy$90 million · 2.5%
  10. Austria$85 million · 2.4%
  11. Spain$80 million · 2.2%
  12. Poland$76 million · 2.1%
  13. Japan$75 million · 2.1%
  14. Sweden$61 million · 1.7%
  15. China$58 million · 1.6%
  16. Switzerland$52 million · 1.4%
  17. Costa Rica$51 million · 1.4%
  18. India$32 million · 0.9%
  19. Israel$18 million · 0.52%
  20. Denmark$17 million · 0.48%

Top importers

  1. China$353 million · 9.8%
  2. United States$290 million · 8.1%
  3. Netherlands$281 million · 7.8%
    re-exports
  4. South Korea$231 million · 6.4%
  5. France$210 million · 5.9%
  6. Germany$198 million · 5.5%
  7. Ireland$178 million · 5%
  8. Japan$138 million · 3.9%
  9. Switzerland$117 million · 3.3%
  10. United Kingdom$107 million · 3%
  11. Belgium$107 million · 3%
    re-exports
  12. India$105 million · 2.9%
  13. Spain$87 million · 2.4%
  14. Singapore$78 million · 2.2%
    re-exports
  15. Austria$75 million · 2.1%
  16. Denmark$70 million · 2%
  17. Canada$68 million · 1.9%
  18. Italy$61 million · 1.7%
  19. Brazil$56 million · 1.6%
  20. Australia$53 million · 1.5%

Trend

Who sells it

The United States was the top exporter throughout the period

Value in USD billions. The five largest exporters in 2024.

  • United States 1
  • France 0.47
  • United Kingdom 0.4
  • Germany 0.28
  • Netherlands 0.18

Source: CEPII BACI

Show the numbers
Country19952024
United States0.091
France0.040.47
United Kingdom0.040.4
Germany0.050.28
Netherlands0.010.18

Price

Implied price

The price per tonne rose 58% since 1995

Current US dollars per tonne: value over the weight reported by BACI.

  • 2024: $16,082

Source: CEPII BACI

Show the numbers
YearUSD per tonne
1995$10,169
1996$12,098
1997$12,271
1998$13,868
1999$13,891
2000$12,926
2001$14,234
2002$15,024
2003$16,915
2004$16,272
2005$18,951
2006$18,177
2007$18,751
2008$23,178
2009$21,249
2010$20,843
2011$23,623
2012$21,945
2013$24,067
2014$24,121
2015$23,133
2016$26,275
2017$25,545
2018$29,100
2019$27,190
2020$32,978
2021$34,672
2022$30,260
2023$28,839
2024$16,082

What it includes

  • 3821 · Culture media

Products in the same chapter

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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