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Who buys Switzerland’s wristwatches and pocket watches? Export destinations 2024

In 2024, Switzerland exported $32.4 billion of wristwatches and pocket watches (2 thousand tonnes), 66.7% of the world total. Its main destinations were the United States (18%), Japan (8%) and France (8%). Switzerland was the world’s largest exporter of wristwatches and pocket watches.

Summary

Value
$32.4billion
Tonnes
2thousand tonnes
Share of world total
66.7%
World rank
1st
Routes to the main destinations. Width: value; color: estimated transport mode.SeaAirLand

Destinations

The 20 main destinations in the latest year.

PartnerValue (USD billions)TonnesUSD per tonneShareMode
United States5.9Tonnes: 459USD per tonne: $12,931,36918.3%Air
Japan2.7Tonnes: 121USD per tonne: $21,859,1818.2%Air
France2.5Tonnes: 76USD per tonne: $32,362,6117.6%Land
China2.4Tonnes: 51USD per tonne: $47,212,6847.4%Air
Hong Kong re-exports2.2Tonnes: 45USD per tonne: $49,006,3306.9%Air
Singapore re-exports2.1Tonnes: 50USD per tonne: $41,879,9386.5%Air
United Kingdom1.8Tonnes: 145USD per tonne: $12,584,7395.7%Air
Germany1.6Tonnes: 74USD per tonne: $21,918,3715%Land
United Arab Emirates1.4Tonnes: 15USD per tonne: $94,884,0044.4%Air
South Korea0.88Tonnes: 69USD per tonne: $12,857,6902.7%Air
Italy0.87Tonnes: 40USD per tonne: $21,465,4222.7%Land
Australia0.62Tonnes: 49USD per tonne: $12,565,3121.9%Air
Spain0.57Tonnes: 39USD per tonne: $14,637,9801.8%Air
Canada0.52Tonnes: 47USD per tonne: $11,047,9611.6%Air
Taiwan0.52Tonnes: 13USD per tonne: $39,268,9971.6%Air
Saudi Arabia0.38Tonnes: 19USD per tonne: $20,064,2901.2%Air
Qatar0.36Tonnes: 17USD per tonne: $20,656,9911.1%Air
Mexico0.34Tonnes: 18USD per tonne: $19,293,3571.1%Air
Turkey0.33Tonnes: 100USD per tonne: $3,335,1391%Air
India0.33Tonnes: 23USD per tonne: $14,591,3471%Air

Trend

Who it sells to

The United States has been its main destination since 2019

Value in USD billions. The five largest destinations in 2024.

  • United States 5.9
  • Japan 2.7
  • France 2.5
  • China 2.4
  • Hong Kong 2.2

Source: CEPII BACI

Show the numbers
Partner19952024
United States0.775.9
Japan0.842.7
France0.252.5
China0.012.4
Hong Kong12.2

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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