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Who buys Italy’s wine? Export destinations 2024

In 2024, Italy exported $8.8 billion of wine (2.1 million tonnes), 23.1% of the world total. Its main destinations were the United States (26%), the United Kingdom (13%) and Germany (12%). Italy was the world’s 2nd-largest exporter of wine.

Summary

Value
$8.8billion
Tonnes
2.1million tonnes
Share of world total
23.1%
World rank
2nd
Routes to the main destinations. Width: value; color: estimated transport mode.SeaAirLand

Destinations

The 20 main destinations in the latest year.

PartnerValue (USD billions)TonnesUSD per tonneShareMode
United States2.3Tonnes: 358,392USD per tonne: $6,41426.1%Sea
United Kingdom1.1Tonnes: 280,567USD per tonne: $4,08413%Sea
Germany1.1Tonnes: 477,512USD per tonne: $2,23112.1%Sea
Switzerland0.48Tonnes: 69,999USD per tonne: $6,8135.4%Land
Canada0.45Tonnes: 73,522USD per tonne: $6,0735.1%Sea
Netherlands re-exports0.28Tonnes: 62,537USD per tonne: $4,4393.2%Sea
France0.26Tonnes: 82,537USD per tonne: $3,1613%Land
Russia0.26Tonnes: 76,060USD per tonne: $3,4022.9%Sea
Japan0.21Tonnes: 44,167USD per tonne: $4,7312.4%Sea
Belgium re-exports0.2Tonnes: 52,382USD per tonne: $3,7262.2%Sea
Sweden0.18Tonnes: 37,187USD per tonne: $4,7882%Sea
Denmark0.16Tonnes: 39,987USD per tonne: $3,9741.8%Sea
Austria0.16Tonnes: 50,277USD per tonne: $3,1301.8%Land
Poland0.13Tonnes: 37,017USD per tonne: $3,5081.5%Sea
Norway0.12Tonnes: 22,893USD per tonne: $5,3161.4%Sea
Czechia0.11Tonnes: 39,610USD per tonne: $2,7531.2%Sea
China0.1Tonnes: 16,052USD per tonne: $5,9551.1%Sea
Ukraine0.08Tonnes: 26,268USD per tonne: $3,1780.95%Sea
Latvia0.08Tonnes: 26,937USD per tonne: $3,0220.92%Sea
Australia0.08Tonnes: 13,493USD per tonne: $5,8570.9%Sea

Trend

Who it sells to

The United States has been its main destination since 2002

Value in USD billions. The five largest destinations in 2024.

  • United States 2.3
  • United Kingdom 1.1
  • Germany 1.1
  • Switzerland 0.48
  • Canada 0.45

Source: CEPII BACI

Show the numbers
Partner19952024
United States0.332.3
United Kingdom0.241.1
Germany0.581.1
Switzerland0.110.48
Canada0.050.45

Sources and methodology

Sources and licenses

Methodology

Goods trade from CEPII BACI (BACI_HS92_V202601), which reconciles what exporters and importers report: countries that stopped reporting (Russia since 2022) appear with their partners’ data. FOB values in current US dollars; tonnes when BACI reports them. The price per tonne is the value of the rows with a weight divided by that weight. The transport mode is our own estimate based on value per kilo and geography. Data up to 2024.

Hong Kong, Singapore, the Netherlands and Belgium re-export goods from other countries: their figures include transit.

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